I m a j i d i g i s t u d i o

igital-out-of-home or DOOH Advertising has seen many changes to become more innovative to stay up with the times, and it continues to evolve as a result of technological advancements.

Like the collaboration carried out by Imaji Digistudio and 8Infini Advertising on Sunday, December 3, 2023, people participating in Car Free Day activities on Bundaran HI were enthralled by the live streaming performance on Videotron for the soft launch of Halte Bundaran HI Astra with a special performance by Ran Music.

Why Should We Use Live Streaming Billboard to Engage More Audiences?

According to a new YouGov consumer poll for Ocean Outdoor, nearly half (49%) of 18 to 24-year-olds said they would want to see more live broadcast content on digital out-of-home (DOOH) advertising screens.

Furthermore, one-fourth think consumers are more inclined to engage with advertisements that appear with live broadcast content such as entertainment, news, and sports. The new study is part of an industry seminar that was held today (January 29) at the Royal Academy of Arts in London.

"Ocean has developed a clear content strategy to create standout brand experiences at scale," said Ocean Outdoor UK joint-managing director Phil Hall. We leverage premium broadcast-led content to reach out to hard-to-reach consumers with personal, immersive outdoor brand experiences that they appreciate and trust.

“This new survey reveals that in an age of fake news, ad blocking, and a decline in both social media use and terrestrial TV viewing, combining linear broadcast content with new and interactive technology allows us to build a channel that is trusted and engaging. We are delivering the sort of content that discerning, younger audiences want to see.”

Key learning
  • 25% of 18-24-year-olds are more likely to pay attention to ads alongside live content on digital billboards (DOOH) and posters outside of their home than standard ads alone.
  • The most passionate are the young: 49% of 18 to 24-year-olds want to watch more live material on DOOH displays, followed by 44% of 25 to 34-year-olds and 37% of 35 to 44-year-olds.
  • In addition to wanting to see more live content on DOOH, over one-tenth of all respondents (11%) want to see more dynamic and interactive advertising.
Elevate Your Business With An Immersive Experience with Imaji DIgistudio

When used correctly, Digital Out of Home or DOOH advertising allows brands to broaden their reach, activate people, and communicate essential brand messages. If you're new to Out of Home and want to learn how to maximize its amazing potential, please contact us right away for a no-obligation consultation.